20 million+ monthly viewers
As a result of their film crew’s visit to the island, the CNN Airport Network aired a 3-minute segment on St. Kitts in 46 top US airports. The segment focused on the various things to do and see on island and included an interview with Senator Ricky Skerritt, the Minister of Tourism. It appeared a total of 10 times during the weeks of February 7 and February 14, 2011 and was posted on CNN.com. The segment was also shown on RMG Fitness Entertainment Network‘s programming in 650 premium health clubs across the US to another 18+ million monthly viewers.