Cathy A. Preece / Candice Adams-Kimmel
email@example.com For Immediate Release
Leading French Weekend Magazine
Profiles St. Kitts & Nevis
Article Calls the Twin-Island Destination, ‘Two Faces of The One and Same Paradise’
Basseterre, St. Kitts – An extensive and compelling feature article on St. Kitts & Nevis appears in last weekend’s edition of the leading French journal, Le Figaro Magazine, extolling the virtues of the Federation under the golfing title of Swing sous les Tropiques (Swinging under the tropics).
The article spans a full nine pages in the publication and is interspersed with a number of images. It remarks that the country is relatively unknown to the French tourist, but merits a detour. Further, it describes the Federation’s magnificent ocean-facing golf courses, rich colonial history including a French legacy and unspoiled “wild tropical beauty” backed by a tourism policy based on sustainable development.
“I am extremely pleased to receive such a positive article that extols our golf, one of our key niche markets, as well as the richness of our overall tourism product,” said Racquel Brown, CEO of the St. Kitts Tourism Authority. “It is easy for airline passengers to connect to St. Kitts from France, so this article effectively places the destination in front of potential visitors while also serving as a testament to the benefits of hosting qualified journalists on island.”
Greg Phillip, CEO of the Nevis Tourism Authority, stated, “We look forward to welcoming all visitors to whom our island appeals, from France or elsewhere, and this article provides an opportunity for more people to become interested in what we have to offer. Once guests come here, the people of Nevis are always glad to welcome them with our genuine hospitality and to share with them our culture and history. That is why we have a saying, ‘Visitors are only strangers on Nevis once’.”
Among the key points cited in the article are the destination’s four world-class golf courses overlooking the Atlantic and Caribbean seas, rich colonial legacy with strong remaining French links, Port of Basseterre with its extensive shopping facilities and the beauty of Nevis with its hot springs, colonial hotels and old Anglican Church.
The article also provided a comprehensive list of useful facts and information, such as how to get to St. Kitts & Nevis, where to stay, attractions, restaurants, golf courses and cruises. Among the stakeholders mentioned are: Ottleys Plantation Inn; the St. Kitts Marriott; Nisbet Plantation Beach Club; Four Seasons Resort Nevis; Golden Rock Plantation Inn; Kittiitian Hill; Christophe Harbour; Nirvana restaurant; Bananas; Montpelier Plantation Inn; Brimstone Hill Fortress National Park; St. Kitts Scenic Railway; Mt. Liamuiga; Hiking guide O’Neill Mulraine; Nevis Botanical Gardens; and the Bath Hotel.
Le Figaro Magazine article arose from a media visit to the Federation last October, initiated by Dr. David Doyle, Ambassador of St. Kitts & Nevis to UNESCO in Paris, assisted by the efficient efforts of the Tourism Authorities of St. Kitts and of Nevis, who created a compelling itinerary for the golf journalist, Lionel Valla, and award-winning photographer, Stephan Cladieu.
Le Figaro is France’s top-selling weekend magazine. Published by Le Figaro Group in Paris, it circulates 410, 000 copies each weekend and has a readership of 1,777, 000 per week. The Federation is accessible from France via Air France connecting on Winair over St. Martin. The destination is exploring opportunities with the airline as well as French tour operators, and discussions are in process regarding the possibility of creating a French regatta to the islands.
“This constitutes the first major breakthrough in French media for St. Kitts & Nevis,” commented Ambassador Doyle. “I am delighted with the outcome of the Figaro Magazine visit, as the publication reaches a high-income, educated reader in France with reach extending to French-speaking Belgium and Switzerland.”
About St. Kitts:
St. Kitts is currently ranked, with sister island Nevis, at #3 on a list of the Best Islands in the World, #3 on a list of the Best Caribbean Vacations, and #7 on a list of the Best Beach Honeymoon Destinations in the World, #8 on a list of Best Caribbean Honeymoons, and #8 on a list of the Best Affordable Caribbean Destinations by US News & World Report. It is also currently ranked at #7 among the Hottest Places to Travel this Winter by CNN Money based on bookings received by Virtuoso, #8 on a list of the Top 10 Best Islands for a Holiday by Places To See In Your Lifetime, #14 on a list of the 50 Travel Destinations That Will Be Huge In The Next 10 Years as well as #8 on a list of the 25 Best Caribbean Islands by Business Insider, one of the Top 12 Best Caribbean Vacations on FlipKey.com, the vacation rental company of leading travel website, TripAdvisor®. In 2014, LINKS Magazine included St. Kitts & Nevis in its newly created ranking of the Top 25 Islands in the world. St. Kitts & Nevis has also been named one of the Top 15 Emerging Travel Hotspots for 2015 by The Huffington Post and has been ranked by The New York Times at #34 of the 52 Places to Go in 2015. In addition, St. Kitts received the “Innovative Destination of the Year” Award in Caribbean Journal’s Caribbean Travel Awards 2014.
Located in the northern Leeward Islands of the Caribbean, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, and touring Brimstone Hill Fortress National Park, the only man-made UNESCO World Heritage Site in the Eastern Caribbean. Among the more traditional vacation pastimes available are watersports, golf, shopping, tennis, dining, gaming at St. Kitts’ exclusive casino or simply relaxing on a sandy beach. Accommodations range from intimate plantation inns to larger hotels and resorts.
For more information about St. Kitts, please contact the St. Kitts Tourism Authority toll free from the US at 1-800-582-6208 or from Canada 1-888-395-4887, e-mail firstname.lastname@example.org, visit www.stkittstourism.kn, or connect on Facebook, Twitter and/or YouTube.