At Adams Unlimited we believe it’s not only what you know, but also who you know. Led by the Company’s founder and president, Candice Adams Kimmel and vice president Marie Rosa, who has been with the Company since 1986, Adams Unlimited’s highly trained and motivated staff possesses not only in-depth public relations and marketing experience but also an extensive array of media contacts. And being well connected doesn’t stop there – Adams Unlimited senior staff are members of the American Society of Travel Writers (SATW), Hospitality Sales & Marketing Association International (HSMAI), the Publicity Club of New York (PCNY) and the Public Relations Society of America (PRSA).
Candice Adams Kimmel, Owner and President
Candice Adams Kimmel founded Adams Unlimited in 1985, with the vision of developing a premiere New York City based agency specializing in Travel and Hospitality by providing personalized service to a select group of clients. Prior to starting the company, Mrs. Kimmel was senior vice-president marketing of Warner Leisure, Inc. a subsidiary of Warner Communications (now Time Warner). Having begun her career in the market research department of Pan American Airways, Inc., Ms. Kimmel offers clients a keen understanding of the importance of utilizing and analyzing data as it applies to its key function in destination marketing, including airline route development and the geo-demographic targeting the promotion of hotels, resorts and attractions worldwide.
Ms. Kimmel is a member of the Monroe College School of Hospitality Advisory Board, is a frequent guest lecturer on the topic of Crisis Communications and has presented courses on Airline Route Development for CIFAL, a part of the United Nations Institute for Training and Research (UNITAR). She is also a member of the Society of American Travel Writers (SATW), the Caribbean Tourism Organization (CTO) and The Wings Club. A former figure skater, Ms. Kimmel belongs to the Skating Club of New York (SCNY).
Marie C. Rosa, Vice President
Ms. Rosa, Vice President of Adams Unlimited, joined the agency in 1986. Her extensive background in sales and merchandising has positioned her as an expert in supervising the on-site implementation of all direct marketing projects, special events and promotions. As a founding member of the team, Ms. Rosa serves as senior-level counsel on all agency issues, manages agency finances and profitability and oversees the day-to-day operation of the agency. On the client-side, Ms. Rosa provides creative input and direction, including development of story placement, conceptualization of press materials and press trip coordination. Ms. Rosa maintains established media relationships which have resulted in generating feature story coverage in major national and key target markets. Throughout her thirty year history in the travel industry, Ms. Rosa serves on the CTO Board of Directors as an Allied member and has developed extensive contacts in both the domestic and international travel areas. She is a member of the Public Relations Society of America (PRSA), and is a PADI certified scuba diver.
Cathy A. Preece, Vice President & Account Supervisor
With nearly 15 years of experience in public relations, Ms. Preece has worked with many destinations and top brand names in travel as well as boutique clients in the luxury and consumer product industries. Her extensive list of story placements ranges from The New York Post and Elite Traveler to NBC’s Today Show and CNN and encompasses both print and broadcast outlets in target markets on local, national and international levels. She provides senior level counsel and strategic advice for agency clients, and oversees the agency’s account team management while continuing to perform various day-to-day account functions including the development of written materials, press visit coordination and social media management. Over the course of her career, Ms. Preece has developed a reputation for excellence in the industry and cultivated strong relationships with the media. Her efforts have earned her multiple awards and industry recognition for outstanding work in travel and tourism public relations. She is a member of the Hospitality Sales & Marketing Association International (HSMAI) and the Publicity Club of New York (PCNY). Ms. Preece also performs on a semi-professional level with a local dance theatre company.
Stephanie Horbal, Senior Account Executive
With over a decade of experience in travel/hospitality public relations, Stephanie oversees the social media and public relations strategies for her clients. Stephanie’s primary responsibilities include handling all aspects of day-to-day media relations, social media account management and delivering quality results for her clients. Among her many accomplishments, Stephanie has built the social media presence for two of her clients, having created their Facebook, Instagram, Twitter and YouTube pages and executed plans for their growth. She plays a vital role in securing major national and international press, with media placements ranging from Travel + Leisure and the Miami Herald to Fox & Friends and the Peter Greenberg Worldwide Radio Show. Stephanie was formerly part of the staff of Weber Shandwick Worldwide, where she worked with top travel industry brands including The InterContinental Hotels Group, Singapore Airlines and the New Orleans Convention & Visitors Bureau. She is an advanced open water PADI certified scuba diver.