Cathy A. Preece / Candice Kimmel
Phone: (212) 956-5900 / E-mail: firstname.lastname@example.org For Immediate Release
St. Kitts Develops the Growth Potential of Its Canadian Market
Tourism Delegation Meets With Key Airline Executives, Tour Operators, Top Travel Trade Professionals and Holds Consumer Event with Magazine Partner
Pictured (Left to Right): Jin Jin, Manager, Revenue Management, Air Canada; Candice Adams Kimmel, Airlift Consultant for St. Kitts and CEO of Adams Unlimited; Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority; Mark Sniderman, Manager, Tourism and Strategic Global Partnerships, Air Canada; the Hon. Lindsay F.P. Grant, Minister of Tourism; Christos Lycos, Network Planning and Scheduling Manager, Air Canada, ; Racquel Brown, CEO of the St. Kitts Tourism Authority; Sebastian Domanski, Manager, Revenue Management, Air Canada; and Paul Minich, Marketing Consultant, Canada for the St. Kitts Tourism Authority.
Basseterre, St. Kitts – The delegation from St. Kitts led by Minister of Tourism the Hon. Lindsay F.P. Grant met with top management from Air Canada and Air Canada Vacations at their respective headquarters, tour operators, travel trade professionals and hosted a consumer lifestyle event in conjunction with Luxe magazine during a visit to Canada on September 4 and 5, 2019. The purpose of the trip was to highlight the destination in light of the growth in the Canadian market and explore the even greater growth potential based on the new Air Canada mid-week flight.
“I am extremely pleased with the partnerships we have established in Canada,” said the Hon. Mr. Lindsay F.P. Grant, Minister of Tourism, International Trade, Industry, Commerce and Consumer Affairs. “With more flights, package offers, sellers and increasing consumer awareness, Canadian visitors and the Diaspora alike have more options to visit the destination during the busiest time of year for travel. The positive feedback we heard from Air Canada in particular regarding the performance of the Toronto-St. Kitts non-stop service demonstrates the carrier’s increasing confidence in our tourism product.”
Racquel Brown, CEO of the St. Kitts Tourism Authority, added, “To continue our momentum of strong arrivals growth from Canada achieved through targeted marketing and sales to the affluent traveler in the golf and lifestyle niche markets, it will be critical to maintain or expand our service from Air Canada and optimize all of our in-market partnerships moving forward.”
Pictured (Left to Right): Racquel Brown, CEO of the St. Kitts Tourism Authority; Candice Adams Kimmel, Airlift Consultant for St. Kitts and CEO of Adams Unlimited; Shirley Lam, Manager, Product, Air Canada Vacations; Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority; Diana Rodriguez, Director, Product, Air Canada Vacations; the Hon. Lindsay F.P. Grant, Minister of Tourism; Dina Bartolo, Vice President, Product, Air Canada Vacations; Paul Minich, Marketing Consultant for the St. Kitts Tourism Authority; Emily Hassay, Marketing Consultant for the St. Kitts Tourism Authority; and Cathy Florio, Marketing Manager, Air Canada Vacations.
In meetings with Air Canada, the delegation discussed further development of the existing successful airline-destination partnership and, in particular, the first ever Tuesday non-stop peak season service starting this winter. The next day, a visit to Air Canada Vacations included dialog about increasing the number of St. Kitts’ properties in their program and highlighted the product improvements at the various properties currently in their program. Meetings with select tour operators and travel agents updated them about what’s new on island.
In addition, a well-attended evening event in Toronto was held at the Globe and Mail rooftop terrace held in conjunction with media partner, Luxe Magazine, to grow awareness among target upscale consumers.
Pictured (Left to Right): Candice Adams Kimmel, Airlift Consultant for St. Kitts and CEO of Adams Unlimited; Mark Wilkin, Chairman of the Frigate Bay Development Corporation; Emily Hassay, Marketing Consultant for the St. Kitts Tourism Authority; Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority; Holly Crawford, Editor-in-Chief, Luxe Magazine; the Hon. Lindsay F.P. Grant, Minister of Tourism; Oriana Mantello, Publisher, Luxe Magazine; Jamal Grant; Paul Minich, Marketing Consultant for the St. Kitts Tourism Authority; and Racquel Brown, CEO of the St. Kitts Tourism Authority.
For the first four months of 2019, air passenger arrivals from Air Canada increased over 60% as compared to the same period in 2018. Air Canada first began serving St. Kitts non-stop on Fridays in peak season from Toronto Pearson International Airport in 2011 and subsequently shifted to Saturday service. It is the island’s only non-stop scheduled service from Canada. Service expanded to operate for a six-month period starting in November 2018 through the end of April 2019 with the majority of those flights upgauged. From February 11 through April 14, 2020, Air Canada will operate a second weekly non-stop flight from Toronto Pearson International Airport (YYZ) to St. Kitts on Tuesdays for the first time in the island’s history.
About St. Kitts
Intoxicating natural beauty, sunny skies, warm waters, and sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Located in the northern Leeward Islands, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, and touring Brimstone Hill Fortress National Park, which is an UNESCO World Heritage Site. Among the more traditional vacation pastimes available are water sports including catamaran sails, golf, shopping, tennis, dining, gaming at St. Kitts’ exclusive casino or simply relaxing on the beach. For more information about St. Kitts, visit www.stkittstourism.kn.
# # #