Cathy A. Preece / Candice Adams-Kimmel
St. Kitts Makes a Splash in Canada
Tourism Delegation Attends Series of Events, Meetings and Interviews in Toronto
Pictured, left to right: Minister of Tourism, International Trade, Industry & Commerce the Hon. Lindsay F.P. Grant, Marie Iannace, Stephan Brodar and, Chairman of the Board of Directors, St. Kitts Tourism Authority Nick Menon at the West of the City event in Oakville on Thursday, September 8, 2016.
Basseterre, St. Kitts (September 16, 2016) – As part of ongoing activities designed to grow its Canadian visitor market, the St. Kitts Tourism Authority held a series of activities in the greater Toronto area last week, including meetings, events and interviews with stakeholders, marketing partners, tour operators and travel agents. These events included a consumer evening co-hosted by West of the City magazine, the Air Canada Vacations winter product launch meetings, a St. Kitts Golf Summit, an introduction to the new executive team at Air Canada and market planning for the upcoming winter peak travel season.
“Canada is one of our top source markets for visitors, therefore it is imperative that we increase awareness for St. Kitts as a world-class tourism destination,” said the Hon. Lindsay F.P. Grant, Minister of Tourism, International Trade, Industry & Commerce. “The meetings and events we attended were all finely targeted to the audience we need to reach, which is the affluent, experiential traveler to whom our tourism product is well-suited to appeal.”
Ms. Racquel Brown, CEO of the St. Kitts Tourism Authority, added, “Beginning last winter, Air Canada deployed a larger aircraft to service St. Kitts and yet we still reported higher load factors than the previous winter. Looking ahead, we are seeing unprecedented demand from Canada this year as a result of our marketing efforts.”
In addition to Minister Grant and CEO Brown, the St. Kitts tourism delegation included its Chairman of the Board of Directors of the St. Kitts Tourism Authority Nick Menon, Director of Sales and Marketing of the St. Kitts Tourism Authority Avenice Thompson and special guest Mark Wilkin, Chairman of the Frigate Bay Development Corporation, from island along with the St. Kitts Tourism Authority’s Toronto-based Marketing Consultant, Canada, Paul Minich.
On Thursday, September 8, the St. Kitts Tourism Authority co-hosted an exclusive launch event for the September issue of West of the City magazine, which contained a five-page profile on St. Kitts. The invitation-only, sold out event was held at Yolanda’s, an exclusive restaurant venue overlooking Bronte Harbour in Oakville. It provided the delegation an opportunity to speak directly with affluent Canadian travelers eager to learn about the island. The evening also showcased St. Kitts’ affiliation with lifestyle brand Tommy Bahama, with all attendees given Tommy Bahama St. Kitts fragrance samples in their gift bags at the end of the evening. West of the City magazine is an exclusive, upscale magazine specifically targeting high-income demographic neighbourhoods in greater Toronto that reaches 35,000 homes with each issue.
Also on Thursday, Minister Grant and the St. Kitts team visited the offices of Air Canada Vacations to meet new Managing Director Nino Montagnese. Mr. Montagnese’s presentations to the team included commentary on the improved performance of the Toronto non-stop flight to St. Kitts. He also discussed how the two organizations can work even closer to capture the opportunities being created by the increased consumer marketing focus in Canada.
Earlier in the week, the St. Kitts team attended a full-day golf marketing summit held at the Hilton Toronto, hosted by St. Kitts with presentations from Golf Ontario, The National Golf Course Owners Association and Golf Away Tours. The summit highlighted the importance of consumer golf events, including the forty already conducted by the St. Kitts Tourism Authority’s Canadian team this past summer, and of promoting on-island tournaments.
Pictured: Lisa Ashman of Tommy Bahama holding the Tommy Bahama St. Kitts men’s fragrance with Minister Grant.
Chairman Menon and Minister Grant pictured with member of the Halton Trafalgar travel team Carmelina Pirocco-Crawford, Debra House, Debbie Marcotte and Patti Allen.
Pictured: Mark Wilkin, Chairman of the Frigate Bay Development Corporation in discussion with CEO Brown
Pictured: Paul Minich, St. Kitts Tourism Authority’s Marketing Consultant, Canada, with prize winner Hilary Cutler.
Pictured, left to right: Darren Matte of Golf Ontario, Jason Hraynyk of Golf Ontario, Mark Wilkin, T.J. Rule of Golf Away Tours, Minister Grant, Tracey McElrea of Golf Ontario, Chairman Menon and Cedar Nisbet of the National Golf Course Owners Association during the Golf Summit.
About St. Kitts:
St. Kitts is currently ranked by US News & World Report, with sister island Nevis, at #6 on a list of the Best Islands in the World, #7 on a list of the Best Places to Visit in the Caribbean, #4 on a list of the Best Beach Honeymoon Destinations in the World, #3 on a list of Best Caribbean Honeymoons, #5 on a list of Best Family Vacations in the Caribbean and #10 on a list of the Best Affordable Caribbean Destinations. It is further ranked at #7 among the Hottest Places to Travel this Winter by CNN Money based on bookings received by Virtuoso, #8 on a list of the Top 10 Best Islands for a Holiday by Places To See In Your Lifetime, #14 on a list of the 50 Travel Destinations That Will Be Huge In The Next 10 Years as well as #8 on a list of the 25 Best Caribbean Islands by Business Insider, one of the Top 12 Best Caribbean Vacations on FlipKey.com, the vacation rental company of leading travel website, TripAdvisor®. In 2016, St. Kitts ranked #15 of The Top 21 Destinations for 2016 by Robb Report and one of the Ones to Watch in 2016 by Travel Weekly. St. Kitts & Nevis were named #13 on a list of the most popular Caribbean islands among the very rich by Bloomberg Business online, one of the Top 15 Emerging Travel Hotspots for 2015 by The Huffington Post and ranked by The New York Times at #34 of the 52 Places to Go in 2015.
Intoxicating natural beauty, sunny skies, warm waters, and white sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Located in the northern Leeward Islands, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, and touring Brimstone Hill Fortress National Park, an UNESCO World Heritage Site. Among the more traditional vacation pastimes available are watersports, golf, shopping, tennis, dining, gaming at St. Kitts’ exclusive casino or simply relaxing on a sandy beach. Accommodations range from intimate plantation inns to larger hotels and resorts.
For more information about St. Kitts, please contact the St. Kitts Tourism Authority toll free from the US at 1-800-582-6208 or from Canada 1-888-395-4887, e-mail email@example.com, visit www.stkittstourism.kn, or connect on Twitter, Facebook, Instagram and/or YouTube.
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