Cathy A. Preece / Candice Kimmel
Phone: (212) 956-5900 / E-mail: firstname.lastname@example.org For Immediate Release
St. Kitts Shines in US Roadshow
Destination Hosts a Week of Events in New York, New Jersey and Atlanta
Pictured: Representatives from St. Kitts & Nevis interact with attendees of the video immersive event held at Lightbox NYC.
Basseterre, St. Kitts (May 4, 2018) – A signature activity in the US, the St. Kitts Tourism Authority conducted its 1st annual Destination St. Kitts & Nevis US Roadshow 2018 from Monday, April 23 to Friday, April 27. The week-long series of events was held in New Jersey, New York and Atlanta in order to grow these gateway markets and, in the case of Atlanta, support the Midwest flow market, all of which support St. Kitts’ target demographics and current airlift. These events were designed to educate travel agents, tour operators, MICE planners, media, experiential lifestyle consumers and St. Kitts & Nevis diaspora about everything the destination has to offer travelers.
“Connecting face-to-face with travel industry professionals in the top gateway and feeder markets for our non-stop flights is a vital part of our marketing strategy,” said Racquel Brown, CEO of the St. Kitts Tourism Authority. “It is important to develop strong, lasting relationships with these individuals and expand our base of ambassadors in order to grow arrivals into the destination year over year.”
Pictured: Racquel Brown, CEO of the St. Kitts Tourism Authority, and Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority, with the winner of the Grand Prize, Irv Rosenberg of Valerie Wilson Travel, Inc. (center). Irv won a trip to St. Kitts consisting of: two round trip tickets to St. Kitts on Delta Air Lines, 3 nights at Belle Mont Farm all-inclusive, 3 nights at Park Hyatt St. Kitts Christophe Harbour with daily breakfast, round trip airport transfers with VIP service and one complimentary tour including round trip transfers from Sunlinc, St. Kitts Scenic Railway tour and dinner for two at Poinciana from Dreamy Weddings.
Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority, added, “I am very pleased with the quality of attendees and overwhelming success of the week of events. The responses we have been receiving from the media, tour operators, travel agents, MICE planners, golf consumers and diaspora including members of the St. Kitts and Nevis Association of Atlanta with whom we interacted has been nothing but positive.”
Pictured: Darren Thompson of Royal St. Kitts with Anne Cawley and Janet Koloski from Tzell Travel Group at the Molly Pitcher Inn.
Pictured: Jamar Wilkins of Four Seasons Nevis with Jill Gilber and Joanne Cortez of Gilber Travel at Caffe Aldo Lamberti.
Kicking off the week of events on Monday were networking functions held at Caffe Aldo Lamberti in Cherry Hill, New Jersey, an affluent suburb of Philadelphia, and at the Molly Pitcher Inn in Red Bank, New Jersey, an upscale borough in the northern part of the state near the shore. On Tuesday, the delegation interacted with guests at a high-tech, virtually immersive event at Lightbox NYC where video of the destination played on all four walls of the venue. After flying to Atlanta on Wednesday, the action continued in upscale suburbs of the city, with events at The Manor Golf & Country Club on Thursday and the Grand Hyatt Buckhead on Friday.
|Pictured: Racquel Brown, CEO of the St. Kitts Tourism Authority (L) and Candice Kimmel, CEO and Founder of Adams Unlimited (R) with Christine Kennedy, General Manager, Network Planning & Global Partnership Development, Delta Air Lines at Lightbox NYC.||Pictured: Christine Marshall of Park Hyatt St. Kitts (R) with Dina Silvestri of Stepping Out Travel (L) and Lizbeth Grudus of Vacations by Liz at the Molly Pitcher Inn.|
The events each attracted between 35 and 65 attendees, all of whom were top travel professionals representing some of the most respected organizations in the business. In addition to being treated to videos and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from a hotel stays to island or catamaran tours and bottles of Brinley Gold Shipwreck rum to golf round trip VIP airport transfers, all of which were donated by participating tourism stakeholders. At the Lightbox and Manor events, the Grand Prize included two round trip tickets to St. Kitts as provided by Delta Airlines along with hotel stays and tours. As a result, many of the attendees are now adding St. Kitts & Nevis as a featured destination they will sell, promote or visit.
The delegation from St. Kitts consisted of: Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority; Racquel Brown, CEO of the St. Kitts Tourism Authority; Avenice Thompson, Director of Marketing of the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Michelle Reed, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; Adriana Suao, Vice President – Account Services, and Stephany Bermudez, Creative Director, of Tambourine; and Candice Kimmel, CEO and Founder, and Cathy Preece, Vice President & Accounts Supervisor, of Adams Unlimited, PR & Marketing Agency for the St. Kitts Tourism Authority.
A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Chris Ghita, General Manager, Ocean Terrace Inn; Kayrecia Simmonds, Manager, Kantours Destination Services; Marielle Alexander, Manager St. Kitts & Nevis, Sunlinc; Christine Marshall and Rachel Roland, Sales Managers for Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Jennie Luppinacci, Owner, Hermitage; Natalie John, CEO, Dreamy Weddings; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.
Pictured: CEO Brown (L) and Chairman Menon (R) with Veronica Mehmedbasic, winner of the Grand Prize at the Manor. Veronica won a trip to St. Kitts consisting of: two round trip tickets to St. Kitts on Delta Air Lines; 3 nights at Belle Mont Farm all-inclusive; 3 nights at Park Hyatt St. Kitts Christophe Harbour with daily breakfast; YU Lounge arrival; arrival luxury airport transfers with VIP service and a complimentary zip line tour including round trip transfers from Kantours; a St. Kitts Scenic Railway tour; one 18-hole round of golf at the Royal St. Kitts Golf Club; and one 18-hole round of golf at the Four Seasons Resort Nevis Golf Club.
About St. Kitts
Intoxicating natural beauty, sunny skies, warm waters, and sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Located in the northern Leeward Islands, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, and touring Brimstone Hill Fortress National Park, which is an UNESCO World Heritage Site. Among the more traditional vacation pastimes available are watersports, golf, shopping, tennis, dining, gaming at St. Kitts’ exclusive casino or simply relaxing on the beach. For more information about St. Kitts, visit www.stkittstourism.kn.
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